Salesforce’s Slack Buy Would Mark An Abrupt About-Face For Benioff

On the finish of this 12 months’s second quarter, Marc Benioff was adamant that it’s a dangerous time for Salesforce to purchase firms. 

“We’re not in a superb M&A surroundings,” the Salesforce CEO and chairman advised traders throughout an earnings name in August. “This is not a part of our plan proper now. We do not see that. We actually see specializing in our enterprise.”

So it got here as a shock to observers that Salesforce is in superior talks to purchase Slack, the office instantaneous messaging startup. Salesforce is reportedly anticipated to announce the deal after market shut Tuesday when it reviews third quarter earnings. It’s anticipated to cost Slack at a premium above its present $24 billion market cap, in a half money, half inventory deal. 

The deal, which might be Salesforce’s largest acquisition thus far, would mark an aggressive push by the San Francisco cloud big into the office collaboration house, a sector dom inated by Microsoft that has boomed within the Covid-19 period as staff have been compelled to stay linked whereas working from house. 


By buying Slack, Salesforce can be going head-to-head with Microsoft’s mammoth collaboration enterprise, which generated over $25 billion in income from industrial clients up to now 12 months, based on Mark Moerdler, an analyst at Bernstein. By coming into the house, Moerdler says, Salesforce could also be prompted to proceed making acquisitions within the collaboration sec tor to enhance Slack; for instance, doc administration firms like Field or Dropbox, and video conferencing companies, reminiscent of RingCentral. 


Slack, which launched in 2013, had largely been credited with ushering in an entire new office collaboration sector with its instantaneous messaging app, and was an instantaneous hit with enterprise clients, rising to greater than 15 million customers. However in 2016, Microsoft launched its Groups platform, and built-in it with Workplace 365, making the product out there to its greater than 115 million customers. The competitors has develop into bitter, and earlier this 12 months Slack filed a lawsuit towards Microsoft within the European Union, accusing the corporate of antitrust practices. 

Buyers and analysts have been lukewarm on Slack this 12 months, as the corporate failed to fulfill income expectations. Earlier than talks of an acquisition, the bear view of Slack was that it might stay in a “distant second place to Microsoft, which isn’t a superb place to be,” says Moerdler. 

Each Slack and Microsoft have loyalty amongst completely different customers. Microsoft is the favourite amongst CIOs who say executives choose Groups’ worth level and integration with the Workplace merchandise, says Brad Zelnick, a Credit score Suisse analyst. However, he provides, “While you converse to finish customers, technical individuals, digital natives, it’s fairly often Slack over Groups.”

Shopping for Slack additionally would develop into the second huge ticket merchandise Salesforce has acquired over 18 months when it paid $15 billion for Tableau in August final 12 months. Nonetheless, observers have questions on Benioff’s about-face. “He actually mentioned it’s unlikely you will note us do giant M&A on this surroundings,” says Alex Zukin, an RBC analyst. “Lo-and-behold, it’s reverse day.”


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