Pure Storage Evolves The Digital Expertise For Information

Pure Storage will inform you that simplifying storage and knowledge administration is its core mission. Evolving an enterprise’s digital expertise guides almost every thing the corporate does. Pure delivers to this mission by offering an more and more clever set of built-in merchandise and options.  

Pure’s merchandise and options are all aligned to the thought that you could’t separate knowledge from storage, and that managing every requires far more than simply quick storage arrays. Managing a company’s knowledge requires embedding intelligence into the workloads that underlie almost each business-critical software.  Pure could be very profitable on this realm. The corporate is lauded by clients for its simple-to-deploy, handle, and procure programs.

This week Pure Storage is throwing their annual celebration, Pure Speed up. Speed up is the place the corporate solidifies its imaginative and prescient, celebrates its clients, and educates its customers and enterprise sponsors with deep dives into almost every thing the corporate gives.  Speed up units the agenda for the approaching yr. 

This yr’s occasion highlights the goodness that Portworx has delivered to Pure Storage and its clients.  Pure demonstrates that not solely is supporting cloud-native workloads central to its mission however that it has begun integrating Portworx into its mainstream storage merchandise.  Pure is making very speedy progress on this entrance.  

The opposite huge theme at Speed up is the continuation of Pure’s efforts to supply more and more clever administration instruments to simplify storage and knowledge administration for IT directors. 

Each launch from Pure provides to this story, which Pure calls “the fashionable knowledge expertise.” As we speak’s bulletins add to the story. 

Fast Integration of Portworx 

Pure in the present day introduced new built-in capabilities between Portworx and Pure’s FlashArray and FlashBlade merchandise.  Portworx Enterprise V2.eight introduces computerized provisioning and administration of container-native volumes into the Pure Storage merchandise whereas additionally offering deeper integration into Pure’s Pure1 administration stack.  

Pure describes its cloud-native technique as “storage as code,” an outline that makes a variety of sense.  Cloud-native, whenever you get to the center of it, is all about software deployment as code. That’s what orchestration instruments like Kubernetes offer you — managing knowledge for cloud-native must take that very same method.   That’s exactly what Portworx delivers. 

The idea of “storage as code” will resonate with IT architects and directors who take care of containers and cloud-native applied sciences day by day.  IT practitioners who’re simply getting began with cloud-native will recognize the simplicity of the implementation. 

Whereas embracing Pure Storage {hardware}, Pure could be very deliberate in not binding Portworx to its merchandise.  The corporate can inform a greater collectively story with Portworx and Pure’s arrays, however Pure is being very open with its embrace of the broader storage group and the requirements round container storage.  

An instance of this broad help is the brand new Portworx help for VMware Tanzu with a brand new native CSI driver.  Tanzu is turning into very fashionable within the enterprise datacenter, offering a well-known surroundings as IT directors navigate the trail from virtualization to containers. The Tanzu help is a wonderful new functionality for Portworx. 

Pure Storage acquired Portworx lower than 9 months in the past. That Pure has delivered as a lot because it has with Portworx in lower than three quarters of effort speaks very effectively to the mixing and execution of the mixed groups. Its rivals ought to listen. 

Cloud-native is an intensely aggressive market.  Everybody within the space for storing has a narrative to inform, however the smaller gamers, like Pure, take advantage of noise.  This jogs my memory of the early days of the flash storage market when corporations like Pure pushed the bigger rivals ahead.  It’s going to be enjoyable watching this market evolve.

Pure1 Digital Expertise 

“It’s about outcomes,” says Pure Storage’s Chief Product Officer Ajay Singh, who joined Pure from VMware earlier this yr.   Ajay is speaking in regards to the philosophy that guides Pure’s improvements in delivering the clever administration that gives the muse for Pure’s fashionable knowledge expertise. 


Pure1 is likely one of the main clever storage administration options available on the market by way of uncooked capabilities.  Solely HPE’s InfoSight comes near what Pure is delivering by way of predictive analytics and clever storage administration.  This was true earlier than in the present day, however the brand new bulletins solidify Pure’s place. 

Pure1 is a instrument that gives predictive analytics, workload monitoring, clever suggestions for each workload placement and improve, and managing the procurement and deployment of latest storage – whether or not cloud-based, as-a-service, or bodily arrays on-prem.  That is a robust functionality for an IT administrator. 

Pure in the present day introduced an extended checklist of enhancements to Pure1.  These new options contact on infrastructure monitoring, AI-driven suggestions, and self-service administration and procurement.  It additionally contains monitoring Portworx, turning into the primary storage firm to combine container administration and storage administration on this class of instruments. 

Updates to Pure1 AI-engine Meta, which powers Pure’s predictive analytics functionality, contains monitoring and managing all knowledge service platforms. This enables an enterprise-wide view of Pure storage merchandise spanning on-prem FlashArray and FlashBlade, cloud-native with Portworx, and Pure Cloud Block Retailer on each AWS and Microsoft Azure.  

Pure additionally introduces clever workload monitoring and alerting. Pure1 now gives predictive fault evaluation and determination at a container and digital machine stage throughout a buyer’s Pure Storage services ecosystem.  Pure additionally introduces new capabilities for ransomware safety. 

Pure additionally considerably enhanced the AI-driven efficiency, capability, and enlargement suggestions that Pure1 generates.  Pure1 now screens useful resource utilization, leveraging that knowledge to supply predictive situations that mannequin the affect of workload motion or adjustments.  This can be a highly effective functionality for a company with dynamic workloads, particularly related in container-driven cloud-native environments. 

Lastly, Pure has broadened the capabilities of Pure1 to behave as a portal for self-service administration and digital procurement.  This enables IT directors to purchase new programs and providers, order skilled providers, handle subscriptions, schedule upgrades, and monitor the progress of any of these items, all from a single-pane-of-glass.  

Pure’s differentiation with Pure1 is the breadth and depth of its built-in capabilities.  Whereas different storage corporations expose parts of this by way of varied portals, Pure is main the best way in offering the built-in expertise.  

The Analyst’s Take 

As Ajay Singh indicated, if it is all about outcomes, Pure is undoubtedly demonstrating its dedication to that concept with in the present day’s introduced options.  Practically every thing supplied up performs with the notion that storage is sophisticated, however managing storage would not have to be.  

Pure Storage likes to speak about its imaginative and prescient for simplifying knowledge administration.  Cloud-native has been something however easy for the storage world to determine. The combination of Portworx into Pure1 and Pure’s FlashBlade and FlashArray merchandise goes an extended solution to simplifying the expertise.  

The enhancements to Pure1 present a simplified storage and knowledge administration expertise. The up to date Pure1 improves the expertise by integrating lots of the supporting enterprise processes.  There may be nothing however goodness on this launch for Pure’s clients. 

On the identical time, the market is more and more aggressive.  The adoption of cloud-native applied sciences within the enterprise has almost each storage supplier scrambling for an answer. NetApp and IBM, for instance, have every been very aggressive in constructing cloud-native capabilities into their respective storage architectures.  NetApp has claimed cloud-native as core to its technique.  There is not any clear winner right here, however there is definitely an abundance of alternative for IT architects. 


Pure Storage continues to execute and disrupt.  The corporate’s power, and differentiation, has at all times been the concept that storage must be easy.  As we speak’s bulletins proceed that theme.

Observe: Moor Insights & Technique writers and editors might have contributed to this text. 


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